Industry
Martech / Analytics
Problem statement
Creators and businesses lacked a unified system to track performance across platforms, analyze content impact, and manage influencer collaborations effectively.
Solution
Developed a data-driven platform that connects social media accounts, provides advanced analytics on content performance, and enables structured collaboration between creators and brands.
Key features
- Social media account integrations
- Post-level performance analytics
- Custom engagement and scoring algorithms
- Influencer–brand collaboration workflows
- Data visualization and reporting dashboards
- Scalable analytics infrastructure
Tech stack
- React Native
- Node.js (Express)
- Next.js
Impact
Enabled data-driven decision-making, improved campaign performance tracking, and streamlined collaboration between creators and brands
